Luis Aguiluz · Brand, strategy & growth

I build teams.I grow businesses.

I get the best out of people and work, then build the system so it keeps happening.

See what I’ve built Let’s talk

Chief Brand & Strategy Officer, Multiplier
Austin, Texas

Luis Aguiluz
Production roots. Strategy and growth in practice.
6

Clients I helped win in year one at Multiplier, including wins against CAA and Wasserman.

430%

Growth in Crispin’s total project revenue in 2022, year over year.

80%

Pitch win rate at GSD&M over three years.

The through-line

A force multiplier of people + work.

I’ve spent 20+ years building and running the business behind great creative, while staying close to strategy and the work itself.

Production taught me how to bring the best out of people and turn ambitious ideas into work that gets made. Strategy became how I sharpened those ideas. Growth became where I took them next.

That has taken me from building a digital production arm at ACNE to founding a transformation practice at GSD&M, integrating capabilities at Crispin, and building strategy, creative, and growth capabilities at Multiplier.

I’m at my best when there’s something to build, fix, or scale. The title changes. The instinct stays the same.

More about how I work

Selected builds

The work behind the words.

Teams, capabilities, and commercial models built around better work and a stronger business.

Multiplier

Build the capabilities.
Win the business.

Built strategy, rebuilt creative and the pitch practice, and helped win six clients in the first year. Created an internship program to grow the next generation of talent.

Crispin Porter + Bogusky

Bring the pieces together.

Connected creative, content, performance, and technology while growing project revenue and modernizing how the work was sold.

GSD&M

Build a new path to growth.

Founded the business transformation practice and won pitches at an 80% success rate over three years.

“He has the talent, drive, focus and heart of a true leader.”
Marianne Malina · 72andSunny
Read the recommendations

Across brands and culture

Different worlds. A consistent instinct.

  • Nike
  • Google
  • Apple
  • Sonos
  • Beats
  • Nintendo

My experience spans music, sports, entertainment, technology, and global brands. I bring cultural understanding and commercial discipline to the same conversation.

Clients & Partners